ChinaNews
On May 19, Gao Fei, CEO of China Mengniu Dairy Company Limited (Mengniu), met Thomas Bach, International Olympic Committee (IOC) President, who was paying a visit to China, in Shanghai. The two sides held talks on topics related to jointly promoting global sports and sustainable development, and looked forward to the upcoming Games of the XXXIII Olympiad (Olympic Games Paris 2024).
Mr. Bach said at the meeting, “Mengniu is an outstanding representative of Chinese enterprises and brands going global. IOC is very pleased to establish a partnership with Mengniu, and during the cooperation process, IOC deeply perceives the compatibility of Mengniu with the Olympic spirit. Whereas Mengniu has built world-class products and brands, adhered to sustainable development, and safeguarded the health of both the earth and human kind, IOC is looking forward to continuing to join hands with Mengniu to make greater contributions for a peaceful and better world.”
“Both our product and sports can bring health and happiness to human kind. The Olympic Games are a world-class sports event that combines sports spirit and the shining of humanity. The Olympic motto of ‘Faster, Higher, Stronger - Together’, which is a precious concept that has been passed down to now, shares many similarities with Mengniu’s corporate spirit of ‘Born to excel’, which is also the motive behind Mengniu’s commitment to long-term support for the Olympics,” said Gao Fei, “As a partner of The Olympic Partner (TOP) Programme, Mengniu will work together with the IOC and Olympic organizations around the world to promote the development and popularization of the Olympic movement worldwide.”
Worldwide Partners of The Olympic Partner (TOP) programme are the highest level partners selected by the IOC globally, covering multiple Olympic events such as the Summer Olympics, Winter Olympics, Paralympics, Winter Paralympics, Youth Olympic Games, and Winter Youth Olympic Games. Mengniu’s capacity as a Worldwide Partner not only indicates that Mengniu brand and products are highly recognized by IOC, but also is an affirmation to Mengniu’s long-term support for the Olympic cause.
Mengniu has always carried out all-round brand campaigns focusing on the sports field, aiming to integrate the brand proposition of “Born to excel” with the spirit of sports and take deep roots in the heart of the people. Mengniu has established long-term cooperation with FIFA World Cup and has become the official global sponsor of FIFA World Cup Russia 2018 and FIFA World Cup Qatar 2022 successively. In 2022, Mengniu was the first to announce a reward of RMB 10 million on the occasion of China Women’s Football Team’s winning the Champions at the AFC Women’s Asian Cup, and joined hands with the brand ambassador Eileen Gu to inspire the ice and snow sports. At the same time, Mengniu is also a steadfast supporter of China’s national football teams at all levels and youth football, continuously contributing to the future development of China’s football.
In the long run, Mengniu will inherit the Olympic spirit, leverage the advantages of global resources, create world-class Chinese products, communicate the brand concept of health, quality, and nutrition to the world, enable global consumers to understand Chinese enterprises, familiarize themselves with Chinese brands, and fall in love with Chinese products, and making new and greater contributions to the development of the global Olympic movement and the progress of human health.